Chris, can we talk about Lidl Food Fight?

Food Fight for Lidl Plus

A concept from Avid Games

Chris, can we talk about Lidl Food Fight?

Hi Chris,

I know this is a bit cheeky, but fortune favours the broccoli. Or something like that.

We’re Avid Games. We’ve made games for the NFL, F1 and Discovery, and have our own top ten card game.

Sorry for the entirely unsolicited approach, but we’ve accidentally built a game that feels made for Lidl. Food Fight is a brilliant family game, already built and working, and it could very easily have Lidl written all over it.

I know you’re busy, so we’ve packed the idea into a two-minute pitch, about the same time it takes to eat one of your delicious chocolate cronuts.

See the pitch →

Food Fight on a phone: food characters stacked on plates, ready to fight

Your products become the cast

Lidl's own brands as characters and power-up cards, so every match is a tour of the shelves.

A reason to play every day

New foods, daily challenges and in-store offers you unlock by playing.

Good to go

A working game on iPhone, Android and the web, with a built-in tutorial. Making it Lidl's is a reskin, not a rebuild.

If it raises a smile, could we have 15 minutes next week? I'd love to show you how it would look with Lidl's own range in it.

Best wishes,
Dave Best
Avid Games
dbest@virttrade.com

Food Fight is a game by Avid Games. This is an idea we've made for Lidl, not a message from Lidl. The Lidl logo and Lidl Plus are trademarks of their owners.